
Desmond Thorne
Lead Financial Analyst
Spent seven years at a large investment firm before deciding corporate reporting was missing something important. Now writes the kind of analysis he wishes he'd had back then. Still drinks too much tea.
Started in 2019 because we noticed something strange. Investors were drowning in data but starving for actual clarity. So we built what we needed ourselves—straightforward financial reporting that cuts through the complexity without dumbing things down.
Most origin stories follow a predictable arc. Ours involved more coffee and spreadsheet debates than you'd think humanly possible.
Three financial analysts kept complaining about the same problem at lunch. By dinner, we'd sketched our first reporting framework on napkins. Actually started with four people, but one moved to Singapore.
Landed our first institutional client after they said our reports were "refreshingly boring in the best way possible." That became our unofficial motto. We also learned that investors value consistency over flashy presentations.
Expanded our research capabilities and added sector-specific analysis. Our team grew to handle more complex reporting needs while keeping that straightforward approach intact. Still no fancy office though.
Financial reporting shouldn't require a decoder ring. We take quarterly results, market movements, and regulatory filings—then translate them into something you can actually use for decision-making. No jargon inflation, no meaningless buzzwords.
Reports delivered monthly across multiple sectors
Operating in Vietnam's evolving financial landscape
Institutional and individual investor clients
Average turnaround for urgent analysis requests
Small team, deliberately kept that way. Everyone here has spent real time working with financial data before joining. We prefer depth over scale.
Lead Financial Analyst
Spent seven years at a large investment firm before deciding corporate reporting was missing something important. Now writes the kind of analysis he wishes he'd had back then. Still drinks too much tea.
Senior Research Specialist
Background in quantitative research and a weird ability to spot patterns in market data others miss. Joined in 2020 after attending one of our early client presentations. Collects vintage calculators for some reason.
Financial markets generate enough confusion on their own. Our job isn't to add more complexity—it's to strip away the unnecessary layers and show you what actually matters for investment decisions.
We write reports assuming you're smart but busy. That means no filler content, no artificial length padding, and definitely no charts that look impressive but mean nothing. Just the information you need, organized the way you'd want it.
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